What is cart abandonment?

Cart Abandonment and Conversion Rates cart-abandonment 310 times1 answer1 follower
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admin 120 Rep. admin answered
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admin 120 Rep. admin answered

Cart abandonment is a situation in which the customer leaves an online store without completing their checkout, leaving items in their “abandoned” cart. Cart abandonment can be caused by several factors including price discrepancies, confusing checkout procedures, the site not appearing trustworthy, and numerous other reasons. Addressing these points of customer dissatisfaction is the key to decreasing cart abandonment.

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